This award celebrates the effective use of branded events and experiences and innovation in their delivery. The judges will also be looking for examples of creative and innovative thinking in tackling business, category or sector challenges. Open to B2B and B2c brands, the winning entry should show how the experience or event helped deliver business outcomes.

This award celebrates the effective use of content in delivering a brand’s strategy. Open to B2B and B2c brands, the winning entry will show how content – including but not limited to print, video, mobile and online - was used to deliver on the brand’s business objective. The judges will also be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes.

This award celebrates the effective use of influencers or creators in the successful delivery of a brand’s strategy. Open to B2B and B2C brands, the winning entry will show how innovation and creative thinking in use of influencers of any kind helped deliver business outcomes.

This award celebrates the effective use of an integrated channel approach in delivering a brand’s strategy. Open to B2B and B2c brands, the winning entry will show the use of four or more media channels was key to the successful delivery of the brand’s business objectives. The judges will also be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes.

This award celebrates the effective use of out of home media in the delivery of a brand’s marketing strategy. Open to B2B and B2C  brands, the winning entry will be a best in class example of the impact out of home can make in the media mix.  The judges will also be looking for examples of innovative thinking in use of out of home as well as well as creative excellence in copywriting and art direction. Most importantly, the delivery of tangible business outcomes.  

This award celebrates the effective use of PR and communications. Open to B2B and B2c brands, the winning entry will show how PR and communications helped deliver a brand’s business objectives through storytelling. The judges will also be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes.

This award celebrates the effective use of social media in the delivery of a brand’s strategy. Open to B2B and B2C brands, the winning entry will show how social channels helped deliver a brand’s business objectives. The judges will also be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes.

This award celebrates the effective use of sponsorship and partnership activity in the delivery of a brand’s strategy. Open to B2B and B2c brands, the winning entry will show how the sponsorship or partner initiative helped deliver a brand’s business objectives. The judges will also be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes.

This award is to celebrate effective delivery of strategy among business-to-business brands through campaigns, products, events or other marketing-led initiatives. The judges will also be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes. It is open to any brand operating in B2B product and services.

This award is to celebrate effective delivery of strategy in the charity or non-profit sectors through campaigns, products or other marketing-led initiatives. The judges will also be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes. It is open to any brand operating in the non-profit and charity sectors.

This award is to celebrate effective delivery of strategy in the consumer goods sector through campaigns, products or other marketing-led initiatives. The judges will also be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes. It is open to any brand operating in the consumer goods sector.

This award is to celebrate effective delivery of strategy in the financial services sector through campaigns, products or other marketing-led initiatives. The judges will also be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes. It is open to any brand operating in the financial services sector.

This award is to celebrate effective delivery of strategy in the healthcare, life sciences and pharma sectors. The judges will also be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes. It is open to any brand operating in the healthcare, life sciences and pharma sectors.

This award is to celebrate effective delivery of strategy among media owners and telecoms through campaigns, products or other marketing-led initiatives . The judges will also be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes. It is open to any brand operating in media and telecoms.

This award is to celebrate effective delivery of strategy through campaigns, products or other marketing-led initiatives in the legal, accounting, IT, engineering, digital transformation, consulting or others in professional services. The judges will also be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well the delivery of business outcomes. It is open to any brand operating in the professional services sector or partner entering on their behalf.

This award is to celebrate effective delivery of strategy in the retail sector on and offline through campaigns, products or other marketing-led initiatives. The judges will also be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes. It is open to any brand operating in retail and ecommerce or partner entering on their behalf.

This award is to celebrate effective delivery of strategy in the sport, gaming and entertainment sectors. The judges will also be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as delivery of business outcomes. It is open to any brand operating in the sport gaming and entertainment sectors.

This award is to celebrate effective delivery of strategy in the travel, tourism and hospitality sectors. The judges will also be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes. It is open to any brand operating in the travel, tourism and hospitality sectors

Entrants must demonstrate how they were able to implement a successful marketing strategy on a limited budget. This is an award that recognises that some of the most innovative and creative marketing can be done on a shoestring. We will look for evidence of clear objectives, what challenges were faced and overcome and the resulting delivery of business outcomes. Entrants must demonstrate that budgets were small in the context of their own typical outlay, or by category standards.

This award celebrates the brands that are using AI in innovative and effective ways. Whether it’s improve experience, enhance insight, improve targeting, inform decision making or optimise spend on creative or media we want to hear how AI is driving performance in a meaningful way. The judges will be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes.

This award celebrates the brands that are using marketing technology to optimise activity. Whether it’s planning and execution of campaigns, measurement of impact or powering improved experience, we want to hear how martech is driving performance in a meaningful way. The judges will be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes.

This award celebrates the effective use of data in delivering a brand’s strategy. Open to B2B and B2c brands, the winning entry should show how data was key to the success of the brand’s strategic objectives. The judges will also be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes.

This award celebrates innovative, creative and highly effective use of market research, analytics and insight that helped inform strategy and decision making. Open to B2B and B2c brands, the winning entry will show how their work delivered effectiveness outcomes for brand, business or category.

This award celebrates the brands that have proven highly effective in their use of segmentation, targeting and positioning (STP). Open to B2B and B2c brands, the winning entry will demonstrate innovation and creative thinking to tackling a business challenge or in opening up an opportunity but most importantly be able to  show how their STP drove notable business outcomes.

This category celebrates those B2B brands that are producing standout brand campaigns. The winning brand will be able to demonstrate creative excellence, and storytelling that delivers meaningful business outcomes.

This category aims to reward the brands that are breaking new ground. Whether it is a new product or service, brand extension, strategy or employee engagement initiative we will reward the brand that can demonstrate success in delivering business outcomes.

This award recognises brands that champion diversity and inclusivity in their marketing. This could include the launch of a new product, an advertising campaign, or an internal campaign. We are interested in all areas of diversity and inclusivity, from acknowledging products that benefit disabled consumers to campaigns that reflect society's diversity. The winning entry will show clearly how effective their efforts where in driving change.

This category celebrates those brands that can demonstrate the success of a long term brand building activity to deliver meaningful growth. The winning brands will show how they built a platform to deliver equity and sustainable business growth.

If you are entering the Marketing Week Awards as an Agency, you have the opportunity to put yourself forward to be considered for Agency of the Year.

The winning agency will demonstrate how it helps its clients achieve their strategic objective(s) while also helping to deliver financial value. The judges will be looking for examples of true partnership and collaboration as well as examples of creative and innovative thinking in tackling business, category or sector challenges.

To be considered for Agency of the Year, please complete the below form. In addition to the below statement, all work submitted by the agency into the Channel, Sector, Strategy, or other People & Partnerships categories will be judged as supporting materials.

PLEASE NOTE: you must have entered at least THREE of the Channel, Sector, or Strategy categories to be eligible for Agency of the Year

The winning agency will demonstrate how it  helps its clients achieve their business objectives. The judges will be looking for examples of true partnership and collaboration as well as examples of creative and innovative thinking in tackling business, category or sector challenges as well as delivery of business outcomes. 

This award seeks to award the team that can demonstrate effectiveness through working together to achieve a goal, whether it’s delivery of business outcomes, building a brand, agility in the face of disruption, turning a business around or any other measure of effectiveness.

This award celebrates the brands that are investing in people. Whether it’s innovative training programmes, upskilling or marketing excellence programmes we want to hear from the brands that driving performance by developing marketing capability. The judges will be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes.

In partnership with the Advertising Association, we want to spotlight and celebrate those leading the way in opening the industry to new talent.

We are looking for examples of initiatives that have helped bring talent into the industry that might not have entered otherwise, with supporting evidence that this has led to further career opportunities. This might include, but is not limited to, apprenticeships schemes, school outreach programmes, partnership initiatives and social enterprise schemes.

It is open to any business operating in the UK’s advertising, media, marketing services and marketing industry, from marketing departments in brands to commercial media owners, through to agencies of all kinds and the tech companies that provide support services to the industry. The winner will be unveiled at the Marketing Week Awards in November.